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Compare & Contrast: Ad Guidelines At Overture & Google

Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want.

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The Holy Grail of SEO

The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even an educated guess correlating stronger ranking and...

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SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

A long time ago, in a galaxy far far away... The similarities between SEO and "Star Wars" can no longer be denied. It's time for SEOs to ditch white and black hats and claim their rightful weapon for...

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Mixed Signals in Second Life & Virtual Worlds: Buzz is All Over the Map

Good news: Will Wright joins the Linden Lab board of directors and Linden Realms (LR) debuts. Bad news: Slate disses SL and a new Marketplace screwup. Here's a roundup of the latest buzz in Second Life...

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